22 social strategy book launch

But if the party is part of your overall book launch strategy, youll want to focus mostly on whats going to help get news about your book out to the people you really want to reach. Kennedy school of government, harvard university, csis trustee moderated by. If youre selfpublishing or releasing a book through a small press, being pampered isnt usually part of the equation. The book marketing journey traditionally, marketing experts use an analogy of a funnel to describe how they approach crafting a marketing strategy. Apr 03, 2018 a pulitzer prizewinning historian offers a capacious analysis of how leaders make strategic decisions. Using social media without a strategy is like writing your message on a paper airplane and aiming it out a window. Invitation wording for book launch book launch party, book. Digital marketing and social media campaign for launch of book, a life discarded by alexander masters. Okay, here is the cream of the crop when it comes to promoting a kindle book.

Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. It will also expand your reach, your network, and may even present possible partnership opportunities with. I can help provide you with social media audits, strategies, social media management, training, speaking and consulting. Now that youre a published author, its time to have the book launch event of the century. For example, if an author saved up and had 5 books inhand, theoretically ready to be published at once, would it be more profitable to.

After several intensive strategy sessions with the. Once you launch the book, ask your followers to share a moment with it. Offer free or prerelease copies as part of a sweepstakes. The idea is that there are a large number of people at the top of the funnel, but the number get smaller as you travel down the funnel to the actual sale. Im not going to analyze the numbers too much here youll have to wait until the june income report but here are the sales from the ebook launch week. Posts on the whizbuzz facebook page occur every hour, so all books eligible for reposting will reappear every 810 days or so how often will a book be seen on social media. With the combination of the three reposting accounts, an individual book will be seen on social media approximately every 45 days or less to a very sizeable audience. May 21, 2016 historical crime writer angela buckley explains why its a great idea to hold an online launch for an indie book, and shares her top tips on successful facebook launches, based on her own experience with her new nonfiction title, amelia dyer and the baby farm murders, which reached an astonishing 5,000 people. A pulitzer prizewinning historian offers a capacious analysis of how leaders make strategic decisions. Put simply, using an email list to launch your latest kindle book can generate a huge number of sales in a short amount of time. To discover how he launched his latest bestselling book, i interview michael hyatt. Tickets are limited to the first 100 people as space at the venue is limited. Ask a friend to take pictures and make sure to get some shots of you signing books, talking to readers, and speaking. Work with me i would love to speak with you to discuss your online needs.

In this episode i interview michael hyatt, author of platform and coauthor of the new book, living forward. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. May 03, 20 during the prelaunch phase, social media profiles were created on popular social networks like facebook and twitter. Historical crime writer angela buckley explains why its a great idea to hold an online launch for an indie book, and shares her top tips on successful facebook launches, based on her own experience with her new nonfiction title, amelia dyer and the baby farm murders, which reached an astonishing 5,000 people. There are a lot of variables that go into a book launch there isnt a single template that will work for everyone but consider approaching your book launch timeline in three phases. Your book launch requires a lot more prep and strategy than several tweets and a beseeching email to friends and family. It can also help you establish your brand, your message, and presence on the web.

I provided them with the link to the book and a few images to use for posts on social media. The tactics are just tools and most are easy to learn. Although i use this strategy for fiction, using it to generate buzz for a nonfiction book would be just as effective, and definitely worth a shot. You may feature all these photos in facebook or instagram stories. Peter kim is a senior partner at dachis corporation.

Promoting your book launch online can really help to drum up some interest and attention in the early days of your book s publication. The stepbystep guide to building your 22social app so you can upload and sell your digital content inside facebook. If done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. Why selling digital content inside your fan page is a smart strategy for your business. He blogs about social computing and marketing at being peter kim over the past couple of months, ive been curating a list of social media. A launch will build your author business by increasing your email subscribers and social media followers. How to launch your book successfully using social media. Plan a party, launch at a unique venue that relates to your books content or team up.

A book launch plan for firsttime authors without an. University distinguished service professor and former dean, john f. Since i write fairly quickly and have a handful of trunk novels, im contemplating the best, pieinthesky book launch strategy to encourage more sales. Consider including blurbs instead of a synopsis to intrigue visitors. This is a great book that provides a solid foundation for building a social media strategy before, during and after a book launch.

Instead she announced it on instagram to her 8 million followers with the word surprise and proceeded to launch the 14 songs and accompanying 17 videos on itunes. It was a success and it exceeded the album downloads of the previous album which had used the traditional marketing model. Jumping quickly onto facebooks increasing interest in original video content, the main marketing tactic for the launch of michelle phans first book was a clever social video strategy that leveraged 22 individual videos to give fans a peek inside the book. The idea shortly after the new year when abby asked me to help with the business side of her blog, we sat down and brainstormed all the ways we could maximize the blogs. And thats where mikolaj jan piskorski and his book a social strategy. Your launch will get far more publicity and visibility if you are actively promoting it online. If youre looking for readership and engagement, finishing your book is. I got better by studying and deconstructing the book launches of successful authors. Scroll down to read the most recent campaign updates.

Try these tactics, making sure that the ebook always is the call to action. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019. Apr 12, 2018 now that youre a published author, its time to have the book launch event of the century. Come along to meet the authors, amber parr and katherine hayes, as we launch our first book over drinks and canapes. When it comes to how to launch an ebook, below are some tips to follow. Follow the sales funnel guide, with 22 tips, for ebook promotion to ensure. The book launch strategy that creates a win men with pens. What do i think works better than freebie giveaways on amazon for launching an ebook that earns. Create an infographic with the ebooks tips, tricks, or quotes. Focus your efforts on the strategies that will generate the biggest return for you.

When i sent emails to my list about the book, i always included a p. Are you planning to release a book, podcast, or other product. Its designed to help busy marketers and business owners discover what works with social. How to use social media to drive a book launch streambank media. How to host a facebook launch of your selfpublished book. Book a free consultation improve your online presence having a great online presence is. Aug 01, 20 your book launch requires a lot more prep and strategy than several tweets and a beseeching email to friends and family. As i was developing my new ebook in which i tell the story of exactly how i built thishere blog into a multisixfigureearner i realized something. Bestsellers are all about sales and numbers, what better way to get those figures then.

Jul 21, 2016 5 social media tips for book authors duration. Its designed to help busy marketers and business owners discover what works with social media marketing. I really appreciate the tip sections and almost feel like just implementing those will add tremendous value. The launch book authors 9 tips for women entrepreneurs. The last word on how to promote a book on social media you should always be building your online presence on social media to help improve your author reputation and book promotion. Word of mouth sells books, and theres no better word of mouth these days than a like or share on social media. I know youre going to do it anyway so feel free to scroll to the bottom to look at the sales numbers for abbys ebook launch. How to launch your book successfully using social media youtube.

During the prelaunch phase, social media profiles were created on popular social networks like facebook and twitter. Gary vaynerchuk fourtime new york times bestselling author got a sevenfigure, 10 book deal with harpercollins on the basis of his video blog and online platform alonewithout even asking for it besides these ideas, you can launch exciting contests around your book on facebook and twitter and give winners an autographed copy of your book. Catherine ramsdell, popmatters a highly informative and insightful analysis of webbased social platforms that should command the attention of sociologists, psychologists and lay readers as well as bottomline businessmen and women. Great book marketing ideas that will get people snapping up your novel. How to confidently plan and execute a successful book. Plan a party, launch at a unique venue that relates to your books content or team up with other authors announcing their new release to heighten the excitement across several author platforms and audiences. This is another popular strategy for authors promoting books on social media. Launch a webinar with the author, featured thought leaders, or brands. Im excited to announce that tickets can now be purchased for my book release party, which will be held the evening of saturd. Social media can help you sell more books, to more people, around the world. Use these tips and tricks to throw an awesome launch party that will be sure to leave people reading.

So youre an author without a social media presence. A book launch plan for firsttime authors without an online. Create a landing page that is dedicated to the book on your website, and allow people to use that page to sign up for notifications on when it is released. These were tied up with creative storytelling through youtube and a blog too, all of them using a similar handle called whoissethji with the exception of the blog being called as the perfect bahu. As i say in my book design and launch an online social networking business in a week 2009, entrepreneur press. Focus your social media strategy social media marketing. More about this show the social media marketing podcast is an ondemand talk radio show from social media examiner.

Dec 12, 2017 while its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. A clearly visible link on my book page encourages people to help get the word out via social channels. Book marketing plan the definitive checklist book launch. Sanyin siang, author of the launch book, offers nine tips for women entrepreneurs to succeed. Dont forget to invite your friends, family, coworkers, writing group, and social media contacts. It will also expand your reach, your network, and may even present possible partnership opportunities. How to confidently plan and execute a successful book launch. I sent each of them an email about 2 weeks before the book launch date, requesting that they share the link to the book with their audience during the launch to help maximize the books exposure.

Mostly, it is as simple as writing the book, editing the content and putting it into a readable ebook format which in most cases involves saving a wordodt file as a pdf file as well as using one of the available ebook templates. Jun 03, 2016 more about this show the social media marketing podcast is an ondemand talk radio show from social media examiner. Your launch will get far more publicity and visibility if you. May 05, 2017 if done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. Invitation wording for book launch book launch party. Read on for tips on promoting yourself with a wellexecuted book launch party. The center for strategic and international studies cordially invites you to the book launch of. I sent each of them an email about 2 weeks before the book launch date, requesting that they share the link to the book with their audience during the launch to help maximize the book s exposure.

This book launch party invite for gerties new book for better sewing is also a fundraiser for a good cause. Record someone from your team reading the ebook and launch it as an audio book. Read more six social media marketing tips for firsttime authors. Your strategy could include offering a bonus to people who preorder the book since preorders count towards the first week of sales. The idea is that there are a large number of people at the top of the funnel, but the number get smaller as you travel down the funnel to. Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book. Not only do these images help to reinforce key points of our strategypreorders, launch date, theme of the bookbut also they keep the visual of the book cover in front of pat. Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book release.

Drawing on a yearlong grand strategy course he teaches to yale undergraduates, gaddis historyyale univ george f. More people equals more excitement, and thats what a party is all about. Ive compiled the winning strategy i use to launch my books into the world and it works. You should determine which make sense for you and, given your audience, which would be the most successful. We had an opportunity to talk with mike stelzner founder of about how he created the most popular social media news site in less than a year this interview is important for any small business owner who wants to learn how to leverage social media to build a brand presence, increase traffic, links, and ultimately drive more business. Guest blog or contribute editorials to media outlets. After youre done make sure you come back up to the top and read about how we did it. How to throw a book launch party that isnt a waste of.